Watch Your Competitor's Keywords (and Mention Your Product as an Alternative)


Strategy

  1. They set up F5bot for the competitors' product
  2. Then find discussions that mention these products
  3. And leave comments that follow a particular framework

Here it is:

Any reason why not using X instead of Y (competitor’s product)?  X handles Z for you, but more importantly it handles S. Way better if you do not want to {agitate the problem}
  1. People get curious and start googling the alternative
  2. As a result, this improves SEO, word-of-mouth marketing and gets them backlinks.



This article was originally published on https://craftengineer.com/. It was written by a human and polished using grammar tools for clarity.

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