Founder Mode Checklist
Tasks
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Do you want to run the company according to "the founder mode" used by Brian Chesky? Here is a checklist to help you get started:
Brian's Founder Mode Checklist
- CEO/CTO should think themself of chief-product officer, and they should be in involved product development a lot
- every PM should know what any other product team / (any other PM) is doing
- every leader should be an expert in what they are doing - there should be no only people managers (=your only responsibility is "the people", not the domain) → imagine a firechief not knowing how to put down the fire → you have to know subject you own
- you should aim to have as few as possible people in teams (aka growth slowly, don't be reckless)
- five teams should do one thing, rather than one team doing five things
- do launches → ship every day, every hour, but pack it into the story
- team should use data, but they should also use research and intuition → you cannot delegate understanding → you have to understand what your measurements mean → intuition comes from the understanding
- engineering and design should report to the founder → don't have design under your product team
- PMs should be a combination of art and science → don't have purely technical PMs and vica versa
- marketing and engineering should be interconnected
- keep as few layers as possible between CEO/CTO and other people
- every direct of your direct should implicit dotted line to you → treat every direct as your own (don't conflict with direct, but you should know what their people are doing)
- everyone should row in the same direction, otherwise why the hell are they in the same company?
This "checklist" is based solely on Brian's tips from an interview with Lenny